| DECEMBER 2015 |
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Happy Holidays to our Clemson Family around the
world. Thank you to our students, alumni, friends, faculty and staff for
your support and dedication throughout the year.
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Hear the heartwarming story behind the little plush tiger that is carrying on
the memory of a little boy and uniting our Clemson Family.
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Bootlegs,
blitzes and blind sides have been a big part of Nick Schuessler’s
college experience at Clemson University. But as the student-athlete
from Grayson, Ga., plots his career path, balance sheets, basis points
and budgets are the vernacular of his professional future.
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As
a Fortune 500 business executive, Jim Dwane '89 has a pretty good
understanding of what it takes to be successful in the business world.
From the creation of a standalone College of Business to the proposed
construction of a state-of-the-art business education building, Dwane
sees nothing but positives coming from pending changes for business
education at Clemson.
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Schuyler
Easterling isn’t shy about pledging his allegiance to Clemson, but the
May 2015 marketing graduate is having to bite his tongue this week and
next. Schuyler, 23, is communications coordinator for the Orange Bowl
Committee, which is hosting Clemson and Oklahoma in a Playoff Semifinal
game on New Year’s Eve.
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The
Being A Leader Course is a 7-day leadership laboratory using a NEW
model of leadership. The course is for academic faculty, full-time
students, business owners, executives, managers, and organization and
community leaders. Participants will discover for themselves what it is
to BE a leader and to exercise leadership effectively as their natural self-expression, in the areas of their life where leadership is most important to them.
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What
does a $400-billion industry and Clemson University have in common? The
answer is the students and faculty of Clemson’s Sonoco Institute for
Packaging Design and Graphics, which the worldwide packaging industry
considers among the best evaluators of consumer perception around
product packaging.
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What
began as an MBAe class project for Clemson grads Zach Capps and Derek
Riker, has now grown into a full-fledged business specializing in
bandanas for man’s best friend. Woof Threads are manufactured right here in the Upstate, and distributed to retailers across the nation from South Carolina to California.
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More
than 30 competitors stepped into the ring to compete in the second
annual Spiro Institute for Entrepreneurial Leadership Pitch Smackdown to
try to win an all-expenses paid trip to Silicon Valley.
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Clemson
students successfully showcased their diplomatic skills recently by
winning the top award at the National Model United Nations conference in
Washington, D.C. The conference’s award of Outstanding Delegation went
to the six-member Clemson team, which competed against more than 800
delegates from 70 universities, representing 20 countries.
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Though some identify the C-Suite
personality as self-aggrandizing or narcissistic, many executives who exhibit modest behavior on earnings calls
with analysts bolster their companies’ bottom lines, found Clemson researcher Amy Ingram, assistant professor of management.
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Advertisements
touting the dangers of texting while driving proved to be more
effective when a person felt they themselves could become a victim,
according to research conducted by Christopher Hopkins, associate
professor of marketing.
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"Research
has shown that people who culturally self-identify as underdogs are
similarly attracted to those types of brands, and from a profile
standpoint, consumers who are innovative, like to try new things and
aren’t averse to taking risks tend to trust underdog brands,” says
Jennifer Siemens, assistant professor of marketing.
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