1. Marketing is of utmost importance to all organizations--public as well as private. Marketing is an area which provides significant and varied career opportunities -- all sectors of the domestic economy, as well as globally in advertising, sales, marketing research, retailing, wholesaling, industrial marketing, product management, services marketing, public relations, and transportation. The undergraduate program offers concentrations in technical marketing, services marketing, and marketing management.
   
   
2. Primary Users:
   Undergraduate majors: 659 students enrolled Fall 2002
   Business master's students taking marketing electives, especially MBA students
   (No master's program in Marketing)
   (No doctoral program in Marketing)
   Marketing faculty: 13 (2001)
   
   Secondary Users:
   Undergraduates and graduates majoring in other business subjects
   Marketing Professionals
   Community members

The Book Collection is not particularly strong, but has emphasis in the areas of advertising, consumer behavior and marketing management.taxation. Collection overlaps with management, and finance (for information relating to corporations). Inclusion of material is based primarily on support of Academic Programs. Many of the needs of the undergraduates are met by the Reference Collection. Selected non-academic current issues at a popular reading level (i.e. market research) for use in all areas of study are also included. Items that do not meet these standards will be weeded.

1. Formats Guidelines
   1. Print Sources

      Collecting efforts will focus primarily on purchasing print sources (books, journals, and loose leaf materials.) Books accompanied by computer discs will also be selected.

   2. Electronic Sources

      Electronic information sources are generally very expensive. Therefore, these sources will be evaluated for their wide appeal and will generally be purchased from REF funds.

   The following types of materials will be selected for the marketing collection:

   Almanacs and Yearbooks: Are purchased for the Reference Collection. No effort is made to select beyond the scope of that collection.

   Annual Reports: The annual report file contains paper copies of annual reports for the latest 3 years. Companies have been selected because of their size, popularity, or local interest. No effort will be made to solicit reports, unless they are donated, or are specially requested by a patron. The file is updated by students on a spreadsheet of receipts. A large, historic collection of reports is available on microfiche (see SEC File), as well as LEXIS/NEXIS (see electronic databases.)

   Bibliographies: Narrow subject scope bibliographies will be selected as appropriate to the focus of the collection.

   Biographical Sources: Are purchased for the Reference Collection. No effort is made to collect beyond the scope of that collection.

   Career guidance materials and job-seeking guides will be purchased for marketing only . Books on general career information should be purchased from Ref or Misc funds.

   Electronic Databases: Will be purchased through REF funds, special funds or in collaborative arrangements. The electronic databases currently on the Libraries homepage of special interest to marketing students:

   Mergent/Moodys U.S. Company Data: company financial information for an average of 5 years.

   General BusinessFile ASAP (on Libraries homepage): citations to articles on business topics, companies, and industries; some entries containing an abstract or full text article with graphics. Financial analysts’ reports (Investext) and company profiles on many public and private companies are also available.

   Factiva (on Libraries homepage): information pertaining to finance can be found in this database using the "search" feature. Included are articles from magazines and newspapers, especially Dow Jones publications such as the Wall Street Journal.

   LEXIS/NEXIS (on Libraries homepage): information pertaining to finance can be found in the News, Business, and Legal Research sections. Included are articles from magazines and newspapers, SEC filings, tax and accounting documents, and state and Federal laws and cases.

   Web of Science: ISI Social Sciences Citation Index (on Libraries homepage) : citations, with abstracts, to journal articles from 1990 to current. As in the print source, citations of articles can also be traced.

   ABI/Inform on ProQuest (1986-1997): citations and abstracts covering a wide range of business topics including finance. Some articles are available full-text.
   (Previously underwritten by the Dean of the College of Business and Public Affairs, the subscription has been cancelled.)

   Clemson University Information: Any material relating to the School of Business and Public Affairs will be retained.

   Dictionaries: Are purchased for the Reference Collection. No effort is made to select beyond the scope of that collection.

   Directories: Are purchased for the Reference Collection. No effort is made to select beyond the scope of that collection.

   Guidebooks and workbooks: Books which are targeted for practitioners or other business people, checklists, or books which are primarily worksheets to fill in are not appropriate for our audience and will therefore not be purchased.

   Handbooks and Manuals: The circulating collection will include current, authoritative handbooks and manuals to support the Reference Collection.

   Journals: Every effort will be made to preserve the current journal collection, and to add new titles as funds allow. Evaluation tools will be used to identify core journals, to ensure that they will not be cut. As well as core lists from recognized sources, journals deemed important by the Marketing faculty will also be retained.

   Online services: See Electronic Databases

   Periodical Indexes: Business Periodicals Index, a comprehensive print index to scholarly literature in the field of business literature, and F&S Index, a print index of company and product information will be retained.

   Textbooks : Textbooks which are used in classes taught at Clemson will not be purchased. Other textbooks may be purchased, if they are deemed appropriate in supporting the curriculum.

2. Language Guidelines

   Only English language materials will be purchased

3. Geographical Guidelines

   Generally, information focusing on marketing in the United States will be purchased; some special topics in international marketing (i.e. International market research reports, export marketing, and doing business in foreign countries) will be purchased on a selected basis.

4. Chronological Guidelines

   Selecting will focus on current, up-to-date information. Important newly-published works on the history of accounting in the United States will also be selected. Accounting books of historical importance will be selected/retained. Also, books which describe changes in tax laws, or the current state of tax laws will be retained.

5. Publication Date Guidelines

   Generally the selector will purchase materials published within the last two years, materials requested by a faculty member, or highly recommended in a review source will also be considered, regardless of publication date.

(all for grad and undergrad except "Principles" which is undergrad only)

Description	Call Number
Principles of Marketing	HF5415, HF5821
Consumer Behavior	HB801, HF5415.2
Professional Selling and Sales Management	HF5415, HF5438, HF5821, HD21
Marketing for Small Business/Entrepreneurship	HD62.7, HD9980.5, HF5415
Promotional Strategy	HF5415
Retail Management	HF5415, HF5437-8, HF5821
Business to Business Marketing	HF5415, HD30.23, HD41
International Marketing	HF1009.5, HF3003-31
Services Marketing	HF5415.5, HD9980.5
Marketing and Product Management	HF5413-6
Marketing Management	HF5415.135
Marketing Research	HF5415, H62, H92, HA17, HA31
Quantitative Market Analysis	HF5415.13, QA278.2, HA29-31
Technical Marketing	HF5415.2-.3

1. Interlibrary Loan

   The primary access point for books and journals not owned or accessible by the Libraries will be Interlibrary Loan. This service is free to Clemson University students, faculty, and staff. This service is not available to the general public.

2. Commercial Document Suppliers

   Document Delivery via Commercial Document Suppliers will be offered free of charge to Clemson University students, faculty, or staff if the needed information is not available from traditional interlibrary loan sources. This service is not available to the general public.

3. Web pages and other Internet Sites

   http://business.clemson.edu/business.html
   Home page for the College of Business and Behavioral Science

   http://business.clemson.edu/Market/index.htm
   Home page for the Marketing Department

1. Review Sources

   Choice - Z1035. A1 C5
   Library Journal - Z671. L698
   Journal of Marketing (JOM) - HF5415 .J8
   J. of the Academy of Mktg Science (JAMS) - HF5415 .A319a
   Journal of Marketing Research (JMR) - HF5415 .J8m

2. Approval Slips

3. Publishers' catalogs

4. Weeding guidelines

   The initial phase of weeding in the collection of books relating to marketing will center on removing duplicate copies of books which have not circulated. Because of the need to maintain books for historical research, it is important to keep copies of older books, even if they have never circulated. They receive some in-house use, and future projects may involve their use.

1. In-house Reports

   SAS reports based on age and/or usage, acquisitions by fund, numbers of titles by call number, or other reports as requested

   Collection Development Database reports by call number to determine duplicates, usage, size of collection, etc.

   Acquisition database of titles acquired each year (FileMakerPro)

2. Bibliographies

   New Books at Baker Library http://www.library.hbs.edu/bakerbooks/
   Books for College Libraries   Ref  Z1039.C65 B67 1988 (holdings added 1994)
   Harvard Business School Core Collection  Ref  Z7164.C81 H265 1994

3. Benchmark Institutions (Amigos Reports)

   Comparison of CU Libraries’ collection to "benchmark" institutions.

   Clemson Benchmark Institutions

   Auburn	Georgia Tech
   Iowa State	Michigan State
   North Carolina State	Purdue
   Texas A&M	University of California at Davis
   Virginia Tech

4. Social Science Citation Index (SSCI) Journal Citation Reports

5. Subscription Assessment

   One tool in the assessment of the journal collection will be the titles included in the major indexes and abstracts. Evaluation tools and core lists from recognized sources will be used to identify core journals, to ensure that they will not be cut. Also journals deemed important by the Finance faculty will be retained.

6. Faculty Teaching and Research Interests

7. Interlibrary Loan Activities

8. Circulation Statistics

   Includes using the online catalog to check use of specific titles, as well as analysis of various circulation usage reports.