Dr. Joe Brown
Department Chair, Clemson University

Gender: Male
Age: 65
Ethnicity: Caucasian
Family Status: Married

Computer Information

Computer: PC
Preferred Browser(s): Internet Explorer
Internet Connection Speed: High-Speed DSL

"Keep it nice, simple, and informative."

About Dr. Brown

Dr. Brown works on campus at least five days a week. His responsibilities include teaching class, overseeing department affairs, and serving on academic committees. He spends the rest of his time researching for conference presentations, articles, and books, as well as keeping up with developments in his field.

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Key Attributes

• Resistant to unwarranted change


• Practical


• Takes pride in his work


• Well organized


• Values tradition

Dr. Jack Abrams
Associate Professor, Clemson University

Gender: Male
Age: 56
Ethnicity: Caucasian
Family Status: Married with 3 kids

Computer Information

Computer: PC
Preferred Browser(s): Internet Explorer
Internet Connection Speed: 1.5 meg

"If I can't find what I need, how can others find it as well?"

About Dr. Abrams

Dr. Abrams is a Professor of American Sign Language, and he teaches a number of courses to undergraduates. He also interprets for students with hearing disabilities.

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Key Attributes

• Hard-working


• Very helpful to his students

Dr. Jane Grim
Assistant Professor, Purdue University

Gender: Female
Age: 35
Ethnicity: Caucasian
Family Status: Single

Computer Information

Computer: Mac
Preferred Browser(s): Safari or Firefox
Internet Connection Speed: High-Speed DSL

"I don't have time to waste."

About Dr. Grim

Dr. Grim spends most of her time teaching class and serving on academic committees. She also researches information on conferences, publishing opportunities, scholars in related fields, and academic opportunities such as fellowships. She is very focused when using the Internet and likes to jump straight to "search" tools to get the information she needs.

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Key Attributes

• Highly educated


• Research-oriented in her Internet use


• Uses at home and office


• Her time is limited and valuable

Dr. Marcus Walden
Associate Professor, Marketing, Clemson University

Gender: Male
Age: 52
Ethnicity: Caucasian
Family Status: Married

Computer Information

Computer: Mac
Preferred Browser: Firefox
Internet Connection Speed: High-Speed DSL

"I know exactly what I'm looking for. Now, I have to find it."

About Dr. Walden

Dr. Walden is a part of the CBBS, he teaches Marketing. He is offering advice to one of his students on a minor. The student is interested in finding more about communication.

Dr. Walden will be advising both graduate and undergraduate students. The student he is working with currently is an undergrad. They go to the site while in an advising meeting to seek more information about the students minor.

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Key Attributes

• Dr. Walden has prior knowledge of the navigation of Clemson's site


• He knows exactly what he wants to find to answer his students questions


• He has a set amount of time to advise this student before his next appointment/class


• Dr. Walden does not want to send his student away empty handed

Jenny Carlisle
Clemson Undergraduate

Gender: Female
Age: 21
Ethnicity: Caucasian
Family Status: Single

Computer Information

Computer: PC
Preferred Browser: Mozilla Firefox
Internet Connection Speed: 54mb/sec

"I need to pay close attention to the courses I take, as I am a double major who wants to graduate on time."

About Jenny

Jenny is finishing up her last semester at Clemson, and she is taking eighteen credit hours. She is a member of Sigma Tau Delta and she takes rock climbing at Fike once a week. She also attends FCA on a weekly basis. When she isn't in class at one or at one of her club meetings, she can be found in the library because taking eighteen hours is a handful.

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Key Attributes

• Jenny enjoys learning about Japanese language and culture


• She studied abroad in Japan for one year


• Her concentration is in Writing and Publication Studies


• She wants to go to graduate school after she graduates in May 2011, but she is not sure what she wants to study yet


• She is a very diligent student


• She is very helpful to her friends because she often devotes time to editing their papers

Mary Collett
Prospective Undergraduate

Gender: Female
Age: 17
Ethnicity: Caucasian
Family Status: Single

Computer Information

Computer: PC
Preferred Browser: Mozilla Firefox
Internet Connection Speed: High-Speed DSL

"Will I pick the right university and program?"

About Mary

When Mary is not doing her homework, you can find her on social media sites including Facebook and Twitter. She also enjoys watching YouTube videos. Mary wants to enjoy her time on the university website and feel the life of students and faculty jump off the page. She is focused on picking a university that suits her academic and social needs.

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Key Attributes

• Studious, maintains a 3.8 GPA


• Interested in the Spanish and International Trade (L&IT) program at Clemson University


• Enjoys extracurricular activities including sports: interested in club sports teams at universities


• Wants to feel a connection to the university that she decides to attend

Ze Chen
Clemson Grad Student

Gender: Male
Age: 24
Ethnicity: Chinese
Family Status: In a relationship

Computer Information

Computer(s): PC and Mac
Preferred Browser: Mozilla Firefox
Internet Connection Speed: High-Speed DSL

"Make progress every day!"

About Ze

Ze has classes three days a week. He spends about 15 hours a week in his lab, doing research. Sometimes he travels; he frequently attends conferences in other cities.

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Key Attributes

• Focused, goal-oriented


• Works hard


• Aims to graduate within two years and find a job in the computer and Internet industry

Joel Benton
Prospective Grad Student

Gender: Male
Age: 23
Ethnicity: Caucasian
Family Status: In a relationship

Computer Information

Computer: PC with Ubuntu Linux
Preferred Browser: Mozilla Firefox
Internet Connection Speed: High-Speed DSL

"I try to explore life as much as possible."

About Joel

Joel takes eight classes each week and enjoys participating in International student activities. He likes computer science and engineering, but is looking for a program that incorporates business, languages, and the humanities.

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Key Attributes

• Likes computer science and engineering, but doesn't like his major with the required courses


• More interested in languages and studying other cultures


• He intends to apply for graduate programs in international trade or international communication

John Graham
Clemson Alumni

Gender: Male
Age: 34
Ethnicity: Caucasian
Family Status: Married with two kids

Computer Information

Computer(s): MacBook Pro, PC
Preferred Browser(s): Mozilla Firefox, Safari, Internet Explorer
Internet Connection Speed: T1

"How can I find the information I need as fast as possible?"

About John

Mr. Graham has a MacBook Pro laptop for work. He uses his laptop at home along with his family's PC computer in the den. He prefers Mozilla Firefox yet says that he also has to use Internet Explorer (on the Windows side of his MacBook) to access certain pages at work. His Internet connection at work is a T1. Mr. Graham also has a Blackberry mobile phone that allows him to check his email. His Internet use focuses on finding the content as fast as possible. He does not have time to not find the information that he needs.

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Key Attributes

• Safari user


• Does not have time for videos


• Uses search engines to get what he needs as fast as possible


• Constantly uses the Internet whether it's at home, work or on his Blackberry mobile phone

Andrew Nilsby
News Media

Gender: Male
Age: 36
Ethnicity: Caucasian
Family Status: Married

Computer Information

Computer(s): PC at work, Mac at home
Preferred Browser(s): Internet Explorer and Mozilla Firefox
Internet Connection Speed: High-Speed DSL

"I don't have time for excuses."

About Andrew

Andrew spends most of his day researching story ideas, reading RSS feeds to keep up on the latest news, and writing blogs and stories for an Internet news media outlet. He also manages a team of Internet staff writers, for which one of his primary responsibilities is checking the accuracy of articles about to go to print.

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Key Attributes

• Determined, detail-oriented, ambitious, responsible


• Talented at multi-tasking


• Focused on deadlines


• Succinct in his words and actions


• Wants his information now, and his deadlines met yesterday


• Has little patience for slow-loading web pages or difficult-to-locate information

Valerie Compton
Parent

Gender: Female
Age: 48
Ethnicity: Caucasian
Family Status: Married

Computer Information

Computer(s): PC
Preferred Browser(s): Mozilla Firefox
Internet Connection Speed: High-Speed DSL

"I don't have time for nonsense."

About Valerie

Valerie is about to send her oldest daughter, Megan, to Clemson. She has heard a lot about the school, but no one in her family has ever attended Clemson.

Valerie and her daughter Megan live in state. Valerie was an English major in college and is now a high school English teacher.

Valerie wants to learn more about the college, programs and professors. She will browse through the different sites to discover more about program, jobs and activities that Megan or Valerie's students could possibly participate in if they attend Clemson.

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Key Attributes

• Loves to plan and have things mapped out


• Likes answers fast and things to be laid out logically. Does not want to search around


• Wants to be assured that Clemson is the right place for her daughter